The editorial analyses the shades of masculine identity dualism between self-identity ad social identity. Just like Stevenson’s novel, the protagonist will experience splitting identities like Dr Jekyll (Good) and Mr Hyde (Bad). However, the concept of identity has been transmuted in modern societies, as men are channelling their inner feminine energy. Hence, this editorial aims to challenge societal stereotypes, by creating an Alter Social Identity. Where the good is bad (white) and the bad is good (black). 

Art Direction

youyou_zhou_

Photography

iamfredi

Post Production

llin1258

janette_leeeee

_____gerson

Makeup

jo.makeupart

Starring

prohzac

Fashion by 

shoptylerlambert

lovebombcrochet

maxmara

arnodefrance

rome.fashion.studio

twistrek

maisonmargiela

mm6maisonmargiela

prada

lackofcoloraus

selezzalondon

vapourblue_

jeanpaulgaultier

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Sunglasses

Pants

Shoes

Necklace

Coat

Belt

krizia

DEC. ISSUE

Alter Social

Alter Social

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